What Ever Happened to Netscape?
Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and...
View ArticleNational Geographic Dares to Think Outside the (Yellow) Box With Valley of...
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that...
View ArticleEditor’s Letter: It’s Viva Las Vegas for Brands
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and...
View ArticleReddit COO Jen Wong and Spotify Global VP Danielle Lee Talk Data, Diversity...
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that's the position Spotify and Reddit find themselves...
View ArticleArby’s Launched a Subscription Box, and It Sold Out in Less Than an Hour
Subscription services still seem to be all the rage, but the latest brand to hop on the trend might surprise you. Arby's is officially in the subscription game. The brand announced today, via Twitter,...
View ArticleThe New David Bowie AR App Lets You Explore His Life in the Most Mind-Bending...
David Bowie might make augmented reality a hero-at least for one day. To celebrate Bowie's birthday, a new AR mobile app for Apple and Android devices lets fans explore hundreds of items from the late...
View ArticleA Federal Judge Grants Sears a Stay of Execution
Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise...
View ArticleThe Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleCondé Nast Names New Executive Editor for LGBTQ+ Brand, Them
Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role,...
View ArticleVideo: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
View Article11 Government Speakers Back Out of CES Because of the Shutdown
Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and...
View ArticleSurvey Says Trader Joe’s Is America’s Favorite Grocery Store
Trader Joe's--the grocery store chain known for private labels, Hawaiian shirts, maritime bells and Two Buck Chuck--was once again the top retailer in consumer data company Dunnhumby's annual survey of...
View ArticleThe NBA and TNT Are Bringing Single-Player In-Game Livestreams to Twitter
The National Basketball Association, Turner Sports and Twitter announced a livestreaming initiative at CES Wednesday. During the second half of 20 NBA on TNT regular-season and playoff games this...
View ArticleThe MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
View ArticleThe Areas Where Google and Amazon Outperform Each Other in Voice Technology
The ability to purchase products gets easier every day. The process of going to a store, perusing products and checking out has been reduced to minutes by mobile phones and smart devices that can...
View ArticleDespite Mainstream Hurdles, More VR and AR Announcements Expected In 2019
Say what you want about the worlds of virtual reality and augmented reality--it's gimmicky, it's revolutionary, it's expensive. But while it's still too early to tell where it's going or how big of a...
View ArticleHow Patrón Vp Adrian Parker Uses AR/VR, Bounces Back From Failure and Hires...
There's no one way to describe Adrian Parker. As the vp of marketing for Patr?n Tequila and Grey Goose Vodka, he leads the brand and digital experience for both liquor brands by day and makes music...
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