Class-Action Lawsuit Alleges Avon Discriminated Against Pregnant Women
A New York law firm has filed a class-action lawsuit on behalf of two former Avon employees alleging the beauty company practiced "systematic discrimination" against women "based on pregnancy,...
View ArticleThe 2018 Elections Were Packed With Memorable Ads. So Which Candidates Won?
There was something decidedly different about this year's wave of political ads. Traditional methods made way for compelling, breakthrough work that used digital storytelling to strong effect....
View ArticleAdweek’s Brand Genius Awards Celebrated the Best in Brand Building
On Nov. 7 in New York, Adweek held its Brand Genius Awards, which has stood as one of the industry's top honors for almost 30 years. Our senior editors crowned the prime examples of brand building in...
View ArticleOnline Grocery Delivery Is Still Wildly Experimental
When you consider all of the available online grocery delivery options in the U.S., it's hard not to think grocers and platforms alike are throwing stuff against the wall to see what sticks. Sure,...
View ArticleThe Funny or Die Creative Behind Monetizing Some of Your Favorite Viral Videos
It took Molly Smith a mere five days after graduating in 2013 from the University of Minnesota to pack up her life and head to Los Angeles in pursuit of her dream: working in the entertainment...
View ArticleFor Production Company Summerjax, It’s All About Trust and Collaboration
Manhattan Beach, Calif., neighbors Lauren Tanzer and Wimberly Meyer were having conversations about new motherhood and marketing in 2013 when they began cooking up a plan to disrupt the industry. Five...
View ArticleFacebook Is Ramping Up Its Career-Development Efforts With a New Site, Other...
Facebook took the next step toward honoring its June pledge to train 1 million small business owners in the U.S. on digital skills by 2020 with this week's debut of career-development site Learn With...
View ArticleOn the Adweek Podcast: How 11/11 Became Shopping’s Biggest Day
What would you guess is the world's biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11,...
View ArticleVictoria’s Secret CEO Jan Singer Is Leaving the Company
Jan Singer, the CEO of Victoria's Secret Lingerie, is leaving her post, according to Bloomberg. Singer was with Victoria's Secret for a little over two years, joining the company in September 2016. As...
View ArticleThe Future of Television Will See Massive Waves of Digitization and Data Usage
Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed,...
View ArticleWalmart and Ford Are Testing Autonomous Delivery in Miami
Two American institutions are partnering to deliver groceries to your door. Walmart and Ford, bridging Arkansas and Michigan via a test in Miami will "explore delivery with autonomous vehicle...
View ArticleNeed a Bit of Holiday Warmth? This Ad’s Animated Tale of a Nervous Elf Is on...
There are typically two approaches to creating an ad with global appeal. The less interesting (but more common) way is to simply strip away all details and unique elements until it's stylized to the...
View ArticleNielsen Social Content Ratings, Week of Nov. 5: The People Chose the People’s...
The People's Choice Awards on E! was the top choice of people on Facebook, Twitter and Instagram in terms of interactions during the week of Nov. 5, according to Nielsen Social Content Ratings. The...
View ArticleIndependent Ad Tech Sees Opportunity Amid the Escalation of the Walled Gardens
Google is facing a fresh challenge to its domination of the online advertising market with the emergence of an alliance between Adobe and Flashtalking, which is taking an enemy-of-my-enemy-is-my-friend...
View ArticleCelebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of...
Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive...
View ArticleOver $1 Billion Has Been Raised via Facebook’s Fundraisers Feature, Donate...
Facebook announced Wednesday that since it debuted charitable giving tools in 2015, people have raised more than $1 billion for nonprofits and personal causes via its Fundraisers feature and Donate...
View ArticleIt’s Time for Marketers to Stop Misrepresenting Fathers in Marketing as...
Being a positive male role model is a more nuanced endeavor than in previous generations--and for good reason. With the gender pay gap continuing to dissolve, cracks in the glass ceiling finally...
View ArticleWith Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to Expand
Phillip Picardi is only days in as Out magazine's editor in chief and the publishing superstar (who quickly rose the ranks at Cond? Nast) has enthusiastically taken the reins with a specific vision for...
View ArticleSeventeen Magazine Cutting Publication Schedule to ‘Special’ Issues Only
Seventeen magazine says they will only print special issues next year, timed around news events and "key moments" for readers as Hearst prioritizes growing its brands digitally. "Seventeen is leading...
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