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Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

"I've been in this business for 20 years, and it is exactly the same as it was 20 years ago. Everything else has changed ... but we haven't. Incremental change won't be enough to save us." In a closed press event this week, Publicis Groupe CEO Arthur Sadoun positioned Marcel, the holding company's new AI...

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