P&G’s New Dedicated Agency Will Bring Together Talent From Agencies at Competing Holding Companies

P&G plans to break the mold with a new agency model dedicated its North America Fabric Care business. "This is the next step of our agency reinvention activities where we are developing new models to get breakthrough creativity with greater speed and efficiency," a P&G spokesperson told Adweek. "The Fabric Care model focuses on 'people...