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Substance Abuse Is Up. Marketers Could Be Making It Worse

Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like "addict" and "junkie" are used casually to communicate passion, but they're not synonyms at all--they're specific, and to a large part of the population,...

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