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Proud of Your Brand’s Offbeat Spelling? Maybe You’d Better Check the Dictionary

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If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you'll come across an admonition right up at the top: "Not to be confused with Channel 5." Hang on. Who could possibly confuse a French luxury fragrance with a TV network? Turns out, plenty of people. Consider the results of...

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