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Wondering How to Connect With Your Ideal Audience? Try Targeting Them in the Real-Life Settings They Frequent

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Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events, conferences and esports. A few hours later, they walk out. No one knows who they are, and the ability to communicate is...

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