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Palantir’s Quiet Takeover of Media’s Data Stack

From newsroom automation to audience monetization, here's what's drawn companies to the intelligence firm.

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These Are the 4 Black Pencil Winners of the 2026 D&AD Awards

D&AD awarded four Black Pencils, its top prize reserved for groudbreaking work.

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Best Buy Is Selling Amazon Fire Streaming Ads

Plus, more in-store ads are coming.

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Here Are the Evening News Ratings for the 2025-2026 TV Season

Plus, the ratings for Q3 2026 and the week of Sept. 14.

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How HBO’s Marketing Shined a Green Spotlight on Lanterns

The DC Comics-based show is among the top five series launches of all time at HBO Max.

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The Executive Partnership Behind Stanley 1913’s Hypergrowth

Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.

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A Social Commerce Playbook for the AI Era

This post was created in partnership with TikTokSocial media still has the power to reach consumers, but how it’s used along the purchase journey is changing, and brands must adapt.During […]

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What It Takes to Manage Creator Commerce at Scale

This post was created in partnership with TikTokWhat happens when viral creator content starts moving faster than a brand can review, measure, or act on it?During a Brandweek 2026 panel […]

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Alignment Is Your Most Important Growth Strategy

This post was created in partnership with AmmunitionHow team members define growth ultimately shapes their business strategy, which is why it’s so important for everyone to be on the same […]

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Uncovering Unconventional Marketing Tactics in Higher Ed

This post was created in partnership with Texas A&M UniversityThere’s plenty of competition in higher education, and not just among frenzied applicants. Colleges and universities also...

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4 Things We Saw Inside WPP’s New AI-Powered Production Hub

WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.

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AI Has Reached Creative Teams—Now Comes the Hard Part

While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […]

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How a 161-Year-Old Brand Stays Relevant

This post was created in partnership with ZappiTo keep up with today’s consumers, brands need abundant data and a willingness to adapt.During a Brandweek 2026 fireside chat co-hosted with Zappi,...

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Bai Founder Ben Weiss Wants Gen Z To Drink More

The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers

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Personalization at Scale Edges Closer With AI Interactive Ads

This post was created in partnership with FlamIs AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching it?During […]

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Choosing Seasonal Magic Over Product Features

This post was created in partnership with iSpotFor iconic brands, holiday campaigns can be a key time to shift from product-focused messaging to more creative, emotional storytelling. But finding the […]

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Generative AI Can Unlock Ideas Without Blowing Budgets

This post was created in partnership with Higgsfield AIThe adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year.During a...

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Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone

The networks did not see a post-Labor Day holiday bump.

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The Mediterranean Way, at Scale: Cava’s Growth Story

Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.

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Week of Sept 7 Evening News Ratings: CBS Grows in the Demo

WNT regained its No. 1 status in the Adults 25-54 demo.

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